Orange County and Los Angeles DUI Checkpoints for December, 2009

Note: The following DUI checkpoint press release was sent to our law firm, (we’re known for being the best Orange County DUI Lawyers around), and we present it for your information, and your help in planning your holiday weekend and driving plans. If you have questions about this out of town DUI checkpoint, contact us anytime at (714) 568-1560.

WASHINGTON, DC — Today, the Governors Highway Safety Association (GHSA) joined the U.S. Department of Transportation, the Office of National Drug Control Policy and law enforcement to launch an extensive national drunk driving crackdown to be held December 16 – January 3.

GHSA Executive Board Member John Saunders reported,

“From Coast to Coast, highway safety agencies will be conducting a period of increased law enforcement presence on the roadways to prevent the needless tragedies associated with drunk driving. The federal and state governments are also purchasing paid advertising to deter drunk drivers and remind the public about the enhanced enforcement presence on the roadways.”

Saunders noted that numerous states are utilizing various new media approaches such as Twitter to share the safe driving message.

California — California has planned an extensive enforcement and public awareness effort. On the enforcement side, the state is kicking off its “The Year of the Checkpoint,” with over 300 checkpoints involving over 200 police departments, multi-agency task forces and the California Highway Patrol during the three week holiday mobilization alone.

Saturation patrols and other special operations are also taking place throughout the state.

On the public awareness side, the state is coordinating a campaign that includes: dozens of billboards in major markets; radio and TV public service announcements; gas pump toppers; taxi toppers; mall and airport kiosks; and partnerships with over 1,500 7-Eleven stores, independent mini-markets, and a 150 store supermarket chain providing employee messaging buttons, cooler clings, ice freezer wraps, floor graphics and check-out tip sheets.

The campaign includes highly visible saturation patrols conducted by more than 140 law enforcement agencies; as well as a $400,000 media promotion. Paid media features TV and radio buys, illuminated posters, billboards, gas pump toppers, and advertising on dartboards in bars, as well as online gaming ads on XBox 360 Live.

Earned media campaigns alerting drivers to the increased DUI enforcement are conducted at the county level by the Target Zero Traffic Safety Task Forces.

Contact: Jonathan Adkins
(202)789-0942, ext.13
(202)669-9746, cell

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This entry was posted on Thursday, December 10th, 2009 at 3:30 pm and is filed under Dui Checkpoints, DUI News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.